AGRICULT’s results will be:
– a methodology on how to produce creative and well-grounded “upcycling” of past projects that the EU has funded in order to utilize their outputs
– one workshop in each partner country during which the findings will be presented and the toolkit will be co-created along with the target group
– one ready to use, interactive, free toolkit on Agri-food and Cultural Heritage Entrepreneurship that will be accessible online
– one dedicated website, targeted social media campaigns and extensive database of stakeholders that will lead to the establishment of the first European network on Agri-food and Cultural Heritage Entrepreneurship.
Work Package 1 = Project Management
The general aim of this Activity is to ensure that the project meets all its objectives within budget and the scheduled timelines. It will start with a short management workshop from the more experience partners to QUALIA. The tasks of this Activity include monitoring project progress, tracking deliverables and reporting back to the partnership. QUALIA will also report to the National Agency and will be responsible for management and progress reports, costs statements, and the final project report. High importance is given to the risk and quality management, as well as to the compliance with ethical principles.
Work Package 2 = AGRICULT Innovative Toolkit
The AGRICULT Innovative Toolkit (A2) will be led by UNIMC and will consist of the following sub-activities:
A2.1: a detailed review of the tools, methodologies and good practices that have been created under the Erasmus+ (and other EU) programmes in the fields of agri-food and cultural heritage entrepreneurship. The partnership has already identified similar projects and it plans to examine 60 projects. The activity leader, UNIMC, will prepare a review template for
each project, in which the partners will keep track of each project’s outcomes, deliverables, modules, market research, gaps, etc. After the end of A2.1, the partners will combine their research and prepare the findings report for the A2.2.
A2.2: one workshop in each partner country where the partner organisations will present their findings and co-create the toolkit along with the target group. The partners will draft the co-creation methodology that they will use. During the activity, each partner will gather its target audience, present the findings document and implement the co-creation methodology. Through this process, the target groups will identify and express their needs, the difficulties that they face and the solutions that they think, all of which will be added to the findings document.
A2.3: one innovative toolkit including a rich collection of resources. After the workshops, the findings document will contain the findings from the partners’ review (A1.1) and the needs, difficulties and proposed solutions of the target group (A2.2). The partnership will then enrich and edit the findings document and develop it into the AGRICULT innovative toolkit, which will include a rich variety of tools and resources. The AGRICULT innovative toolkit will form a fully accessible, optimized curriculum for agri-food and cultural entrepreneurship.
Work Package 3 = Dissemination campaign
This activity includes the creation of the communication and dissemination strategy and action plan that is tailor made in order to engage our target audiences and make the project widely visible and known. The consortium will extensively use all the dissemination means proposed and recommended by the National Agency and European Commission.
A3.1. Communication & dissemination strategy and action plan
The precise definition of the target groups as well as the most effective ways to reach and engage them will be defined. The platforms, tone of voice, hashtags, sponsored ads, as well as the dissemination channels will be decided in order to engage all the targeted “personas”. The strategy and action plan will contain a list with potential actions which will be continuously revisited by all partners in order to add new dissemination opportunities.
A3.2. Dissemination activities
The tasks within this activity include the creation of social media accounts of the project, the website, dissemination in media (radio, newspapers, magazines etc). The goals of A3.2 are to reinforce AGRICUL’s messages, expand its reach and most importantly, maximize its impact. To that end, CP will allocate tasks to each partner for the online engagement with the
target groups (social media posts, blog articles etc.), as well as for the onsite engagement (workshops).
A3.3. AGRICULT Network
The Network will be part of the Dissemination Campaign activity in order to ensure continuous engagement of stakeholders throughout AGRICULT’s lifetime. The Network will welcome participants identified through A1.1 (organisations that have implemented similar projects and their target groups) and the target group engaged in the workshops (A1.2). Once the project’s social media and the website are functional the dissemination activities for the Network will expand, in order to gather more members. It has been agreed between the partners that the dissemination activities of the Network will continue
after the project.