Video from the workshops in Italy
Workshop in Italy
On September 27, 2023, a workshop was held at the Department of Education, Heritage, and Tourism of the University of Macerata. The workshop aimed at the Agrifood sector of the Macerata Province, specifically companies and individual entrepreneurs. Prior to the workshop, three meetings were held with different individuals of the same target group on April 4, 2023, May 10, 2023, and May 30, 2023.
🚀 The main points were:
- Knowledge cross-sector transfer, including the Universities;
- Building a network of entrepreneurs oriented to marketing;
- Law and Financial Support, and
- Inclusion of students and young entrepreneurs.
Lack of intra- and inter-sector networking among companies is a problem particularly perceived in the Marche Region, especially regarding the Agrifood sector. All the participants agreed with the necessity to improve their capacity to be involved in social and entrepreneurial networking. A sound emphasis has been posed on the need to enforce a method for communicating among the nascent web of persons, companies, and professional associations using Digital Tools, in particular to establish a future Whatsapp Group to be named “Agricult_Italy”, or “Vallebona”, which is the place name where the University Department is located in Macerata.
2 more Agricult workshops in Italy🚜
On October 23, 2023, a workshop was organized at the University of Macerata with the CEO of Movimondo, a Tour Operator based in San Severino Marche (MC), after a seminar held for the students of the Master Degree in International Tourism and Destination Marketing. Prof. Corinto illustrated the general framework of European Policies for the Agrifood and Culture sectors, then the goals of the AGRICULT Project. The conversation focused on building the AGRICULT Toolkit.
On the same day, another workshop was held at the Town Hall of Filottrano Municipality (Province of Ancona) with the participation of Prof. Gian Luigi Corinto, Dr Maria Carla Accattoli, Councilor of Tourism, Culture, and the Young, and Dr Silvia Lorenzini, Councilor of Education, Health, and Social Policies. Prof. Corinto illustrated the general framework of European Policies for the Agrifood and Culture sectors, then the goals of the AGRICULT Project. The workshop was held as a small focus group regarding the role of local administrative bodies in fostering social participation in defining enhancing policies for SMEs.
🌾Final Agricult workshop-conference in San Ginesio – Italy
“At the table with Vincisgrassi. An appointment with the history of an identity dish between memory, affection, tradition and territorial promotion”
On October, 28, 2023, University of Macerata organized a workshop-conference in San Ginesio, a Municipality in the Province of Macerata, on the Vincisgrassi tradition. The title of the conference was “At the table with Vincisgrassi. An appointment with the history of an identity dish between memory, affection, tradition and territorial promotion”. The meeting was part of the First Edition of the Festival dei Vincisgrassi, sustained by the contribution of the Marche Region’ ATIM agency. A dedicated Facebook is retrievable at https://www.facebook.com/festivaldeivincisgrassi/about.
The meeting was a conference and a workshop for AGRICULT, coordinated by Prof. Gian Luigi Corinto, with the intervention of the Mayor of San Ginesio. Stakeholders involved in AGRICULT were farmers, tourism entrepreneurs, chefs, and media experts.
Previous workshops with local entrepreneurs of the Agrifood sector showed the necessity to stress much better two issues in the future.
*First, the importance of culinary and food and wine tradition of the Marche region in the making of social identity. Tradition and social identity can be an asset for promoting integration among local entrepreneurs and produce a common marketing vision. Many stakeholders agreed on the necessity to test the local community to improve social cohesion, enhancing economic initiatives, and increase the use of social media in marketing.
*Second, the necessity to investigate further the necessity of SMEs in communication. The stakeholders group prepared a questionnaire on the ongoing use of social media. This questionnaire will be used also after the formal end of AGRICULT.
Under this vision, some of the stakeholder involved in the AGRICULT project proposed the organization of a Food and Wine Festival dedicated to a very typical recipe called Vincisgrassi, a sort of lasagna with exclusive ingredients, with sauce and giblets.
Workshops in Spain
1st Agricult workshop in Spain 🌍
On October 18, 2023, a 4-hour workshop on Olive Oil and Wine was held at the Antigua Azucarera in Guadix, Spain. The workshop aimed at the Agrifood sector for companies and individual entrepreneurs. During the workshop, the Spanish partner Camara Granada, presented a SWOT analysis of the olive oil and wine sector in the Guadix region.
2nd workshop in Spain
On October 24, 2023, the final workshop for farmers of Tropical Fruits took place at the Casa de la Cultural del Ayuntamiento Almunecar in Spain. More than 20 participants joint the presentation of the Agiruclt project, and the review of the EU projects related to the agrifood and cultural entrepreneurship.
Following the presentation of the review of the EU projects related to the topic of agrifood and cultural entrepreneurship, a SWOT analysis of the tropical fruits agricultural sector in the region of the Grenadine Coast was presented. The workshop concluded with a group activity with improvement proposals for the incorporation of cultural values and success cases in the agricultural production.